Xbox Year in Review

Services: design
Web experience
Agency: POSSIBLE/Wunderman Thompson
2018

We gave millions of our one-of-a-kind gamers a one-of-a-kind gift.

Traditionally, the whole "delivering-custom-holiday-gifts-to-millions-all-over-the-world-in-one-night" thing has been strictly Santa Claus –– until Xbox asked us to slip down a bazillion chimneys to deliver a special holiday gift to every Xbox gamer on Earth. So we decided to celebrate Xbox gamers with an immersive, data-driven experience showcasing their individual year in gaming.

We created an omni-channel experience where gamers could build and share a 3D snow globe made of their favorite moments and greatest highlights. A few lucky influencers got the real deal: a hand-crafted snow globe of their biggest 2018 achievement, courtesy of our own magic workshop.

I was honored to take part in concepting the idea, and bringing this snowy, bad boy to life through helping lead the web design effort